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7 - Question 16
Question 16: Why are the most globally aggressive new
operators from the US?
Most of the globally aggressive new operators in the new fixed telecoms
industry are American. The leading example is probably MCI WorldCom which most
telecoms analysts agree has the best global footprint of all the operators.
WorldCom, having consolidated its position in the US with a string of
acquisitions including MCI and Sprint, is now in a position comparable to that
of AT&T.
Guided by the strategic conviction that its competitive advantage will
come from its ability to carry most of its traffic end-to-end, from sender to
receiver, the company is also expanding its network in Europe, Japan/Asia
Pacific and Latin America. Furthermore, it is doing this mainly on its own,
helped by its high share price that facilitates mergers and acquisitions,
rather than, as most of its incumbent competitors are doing, through minority
investments and alliances. Although MCI WorldCom is still behind the leaders in
Europe who have prioritised the construction of pan-European networks, the
company is making rapid progress. In Japan it was the first foreign company to
be given a Type I carriers licence following regulatory changes and it is
rapidly pursuing a strategy of developing connected wide area networks in the
major financial and business districts in Tokyo and Osaka that will allow it to
address more than 80 per cent of that national business market.
Other aggressive new operators that have moved quickly into global
markets include Qwest, COLT, Level 3, Global Crossing, Viatel and Global
Telesystems (GTS). Qwest, for example, having completed its high capacity
network in the US in 1999 then established a joint venture with KPN, the Dutch
incumbent, in order to develop a pan-European network. COLT, City of London
Telecommunications, was started as a purely European operation in 1992 by the
largest mutual fund in the US, Fidelity, which had previously established
Teleport, a US-based competitive local exchange carrier (CLEC), which was later
sold to AT&T at a substantial profit. In 1998 and 1999 COLT was one of the
best performing shares on the London Stock Exchange and its CEO, Paul Chisholm,
one of the best paid executives in the UK. By the end of 1999 it was receiving
more of its revenue from continental Europe than from the UK and boasted one of
the best pan-European networks.
GTS started as a small private network funded by the financier George
Soros in order to connect academics in the US and Russia. The network rapidly
expanded throughout Russia and, responding to a widespread demand for internet
and data communications, was extended into Eastern Europe. GTS in the late
1990s then acquired Esprit, itself establishing a rapidly expanding
pan-European network, as well as Hermes Raitel, a network funded by a
consortium of European national railway companies. Similar stories can be told
of other US new operators such as Global Crossing, Level 3, Viatel and Carrier
1.
There are very few such examples of globalising European or Japanese
companies. Even the European incumbents, led by BT from a country that
liberalised its telecoms markets much sooner than its European counterparts,
have moved much more tentatively than these US companies to develop
pan-European operations, let alone networks in other parts of the world. As
noted, they have tended to do so largely through minority investments and
alliances rather than through building or buying their own fully controlled
networks.
Japan also has few telecoms companies comparable to the new US
operators, although KDD, traditionally the major Japanese international
operator, has several international ventures and NTT, only given regulatory
permission to globalise in 1999, is now making some decisive moves in Asia
Pacific, the US and Europe.
Clearly, the explanation for this important phenomenon has to do with
national systems rather than with the behaviour patterns of individual telecoms
companies. But this begs a further question.What is it about the national
system in the US that has bred such globally aggressive new fixed operators?
This important question is explored by posing several hypotheses.
- Hypothesis 1 is that the early liberalisation of telecoms results in
the emergence of vigorous new operators that, with strongly competitive
national markets on which to base their learning, rapidly globalise their
activities. The major problem with this hypothesis is that the UK and Japan
liberalised their markets at the same time as the US in the middle of
the 1980s but did not breed the same type of globally aggressive new
operators.
- Hypothesis 2 is that this phenomenon was the result of the virtually
unprecedented bull stock market that existed through much of the 1990s. This
hypothesis has the advantage of perhaps explaining the absence of globalising
new operators from Japan where, after the bursting of the bubble economy in
1989, the stock market languished, at least until 1999. However, it does not
explain why the UK has not incubated more such new operators. Indeed, the
London Stock Exchange has been the source of much of COLTs growth, yet
COLT is a US owned company. Why have UK and European capital markets not
nurtured more European globalisers?
- Hypothesis 3 is that the US is simply better at producing the
entrepreneurs who, in the Schumpeterian tradition, have the visions and the
make up that allow them to effectively seize new opportunities. Clearly people
such as Bernie Ebbers of MCI WorldCom and Philip Anschutz and Joseph Nacchio of
Qwest fit into this entrepreneurial mould. But has Europe failed to do an
equally good job in producing its own telecoms entrepreneurs? Does the
exception prove the rule, most notably in the case of Chris Gent of Vodafone,
who masterminded the company's acquisition of AirTouch in the US and the
unprecedented acquisition of Mannesmann of Germany? There is a good deal of
evidence of strong home-based entrepreneurial talent in national European
markets as examples such as Thus (formerly Scottish Telecom) and Atlantic
Telecom in the UK, Olivetti in Italy and Mobilcom in Germany indicate. Energis,
the subsidiary of the English National Grid, is another example of an
entrepreneurial company which, under the leadership of Mike Grabiner, has
recently begun to move more aggressively into Europe.
But is entrepreneurship really the main explanation for the US lead in
aggressively globalising new operators?
What is the explanation for this undoubtedly important phenomenon?
Do any of these three hypotheses offer an adequate explanation?
Is there an explanation consisting of a combination of these
hypotheses?
Are there other relevant theories and do they stand up to examination?
If you wish to express your views on questions such as these go to the
Workshop (Area 1). To
compare your visions with those of others go to Vision Check.
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