Industry Mapping

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INDUSTRY MAPPING ZONE
PURPOSE: In this zone three maps of the global telecoms industry are developed in order to analyse the boundaries of the industry and to show how it has been affected by the internet and by convergence.
CONTENT: Map 1 presents the basic layer model of the industry and is divided into an equipment and network layer and three layers providing services. Map 2 shows the various products and services that are to be found in each layer. Map 3 examines the kinds of companies that are to be found. The three map diagrams are preceded by a discussion of the layer model and an analysis of what happens in each layer.

The Explanation

Introduction
Industrial Organisation, Vertical
Integration and Vertical Specialisation
The Layer Model

The Diagrams

Map1: Basic Layer Model
Map2: Products & Services by Layer
Map3: Companies by Layer

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